Thank You New MySpace Users
In the comments of my post Social Network Fatigue is a Red Herring, Jon Udell challenged me to get actual numbers on how many people join more than one social network and how many networks they tend to join. Today I ran across this quote on the Hitwise blog:
the other [non-Myspace] 19 social networks on the chart above received 25.8% of their upstream visits from MySpace. In other words, one in four visits to the 19 other leading social networks came directly from MySpace, demonstrating the vast breadth of its influence among users of most of these other sites.
I first read that as conclusive evidence that there’s a very large group of people who aren’t effected by social network fatigue. But you could also claim that the traffic is coming from users with MySpace fatigue (a fatigue particular to MySpace and in no way damning of the sector) who are searching for a new home. In any case, the rest of the social network sector should be thankful, they’re getting the kind of traffic from MySpace that most web companies hope to get from Google.
Also of note, social network traffic accounts for 6.5% of all internet traffic, is up 11.5% over the last month and 87% over the last year.
Tags: myspace, socialnetwork
