Stubbleblog

Back in August, we took on two clients who wanted to use CrowdVine as the platform for a more customized site. Today, the first of those, Bad Online Dates, launched. Bad Online Dates is the topic, not the offer. The CEO, Jennifer Kelton, is an author and speaker on the topic of dating. She came to the conclusion that profiles on existing sites were too conducive to lying. You’re asked to spin a compelling story about yourself, which can help sell you, but also prevents anyone from getting a true sense of who you are.

Jennifer’s idea was that you could change the dynamic by asking a different question, “What are your bad dating experiences?” By reading people’s stories you can get a real sense for who they are and what’s important to them. Thus Bad Online Dates.

She was right. Here’s an example of a guy who insisted on paying for the date but then complained about every cost, picked a restaurant because he had a two-for-one coupon, and then paid for dinner with a roll of quarters. It’s a good story, but read it while trying to judge whether you’d go on a date with the author. On a traditional site she might describe herself as unpretentious and you’d have to take it on faith. I read the story and agree, she is unpretentious. However, maybe you’re the kind of guy who struggles to make ends meet while still wanting to shower affection on the ladies. You might read the story and think she’s stuck up. At least you have something honest to work with.

Also, the stories are funny.

One last thing, I didn’t do any of the work. Jay built the customized features. He’s the man. Neatworks did the design. And our friend Leona is handling online PR/Marketing. Jennifer is a marketing machine. She’s on Playboy radio right now and seems to be on TV or radio almost every day. That’s tied for my favorite part about this project, working with someone who’s so passionate.