The latest web trends are enabling incredible business opportunities at almost cost. The people hyping these trends as Web 2.0 are too immersed in the technology and the pundentry to apply the trends where the real value is, everyday problems and needs, most of which already have been solved but are ripe for improvement or replacement.

These trends are hot, their implementation costs low, and their business applications untouched.

That’s the theme behind my upcoming talk at Sonoma County Web Developers, “Web 2.0: Opportunities to Make It Big While Keeping It Small,” 6:30PM Tuesady April 11, Santa Rosa, CA

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The SCWD is the perfect group to have this talk with. They’re some of the most pragmatic and down-to-earth developers I’ve ever met and I’m extremely grateful for the opportunity.

I’ll focus mainly on three areas:

User Generated Content - Give people a voice and they’ll speak. Give them tools and incentives and they will fill your site with content. Hint: the incentive is not money.

Web Services/Components – Companies want to give you features for your website. For free. Most of these features are prohibitively expensive to build on your own.

Blogvertising – Blogs are fantastic for cheap marketing. You don’t even have to write a blog to take advantage.